Cholesterol Lowering Diet-Benefits Your Overall Health
Losing weight is not the only reason why people make changes to their diet. The food we eat...
Sudarshan Srinivasan
Communication strategist. Marketing mentor. Lifelong storyteller.
Welcome
A clearer digital home for Sudarshan.
More than three decades of experience across branding, communication, consulting, training, and content strategy, brought together in one place for leaders, learners, and curious readers.
30+ years
Experience across strategy, communication, and training.
Multiple domains
Marketing, management, wellness, culture, and learning.
Clear thinking
Writing and guidance shaped by practical work.
Current focus
Strategy, writing, training, and insight-led communication.
YourStory
CSR Times
ET
Exchange4Media
Pitch
BW
Focus areas
Writing and work shaped by practice, learning, and curiosity.
Latest insights
Recent writing from the journal.
Great India Jugaad of Absolute Majority Anytime, Anywhere, Anyhow!
Jugaad (“Jugaar“) is a colloquial Hindi (Devanagari: जुगाड़ (जुगाड)), that refers to a non-conventional, frugal innovation, often termed a “hack“. It could...
About Information Explosion and Reading Challenges
READING – BEYOND TEXT In a hyper-connected world, the traditional act of readings has surely evolved. The first...
Conversations
Topics I often work on and write about.
Brand positioning
Business storytelling
Digital marketing
Integrated communications
Content strategy
Leadership visibility
Training programmes
Health and wellness
Books and ghost writing
Creativity and innovation